Smooth truck overtaking with web-app on iPad
How do you reach everybody at the expo and beyond? Franz from Germany, Sven from Sweden
and Igor from Russia. Accessibility on a tablet is the answer.
In recent times there has been considerable political debate about lorry overtaking on Danish motorways. The trucks have been criticized for overtaking without regard to the other traffic.
What the client needed
As part of this debate and a major marketing campaign, Comprendo was contacted by the event agency Wishbone, to develop a medium that could investigate and gather information from national and international drivers and hauliers who drove around the country.
How we helped them
Comprendo has developed a bespoke web application for iPads and in the 14 days when the campaign was run, over 800 drivers and hauliers. The campaign had kick-off at the Transportation Fair in Herning and continued, with great success in its service areas.
About this article:
Web-app on iPad developed with mobile framework PadForm® for the client Wishbone.